How to Get Into New York Fashion Week As a Blogger or Influencer

24 Comments 3 min read
How to Get into New York Fashion Week as a blogger and influencer
Lauryncakes with NYC as a backdrop, talking about how to get into New York Fashion Week

Tips to get Into Fashion Week

Book Way Ahead of Time

By this, I mean months in advance. Plane tickets and hotel bookings surge a month before, and then a week before the events take place. Not to mention it is over the weekend of September 11th. Save yourself a headache and your wallet by booking sooner rather than later. The first time I went to Fashion Week, it felt like I was winging it and hoping to hit a home run the whole time. You’ll feel a bit uncomfortable, but it will work out! Here is an article I wrote about what to expect at New York Fashion Week.

Lauryncakes tells all about how she gets into NYFW as a blogger
In New York City, Lauryncakes attends the Shopstyle Social House as a blogger during New York Fashion Week in September

Be Prepared to be Unprepared

It’ll be about a week before and you still might not know what the plan is. Don’t stress. For NYFW, you just have to go with the flow and hope that everything works out! You will probably not hear back from the PR contact until two weeks before, and then get your seating arrangement until a week or less before. When I booked my plane ticket, I didn’t even know if I was getting into any shows. However, going as a blogger was 100% worth the taking the leap to go to Fashion Week!

Sign Up For GPS Radar

GPS Radar is a website where media and fashion events are posted. You can request an invite to events directly on the website and the requests are sent to the correct PR agency. Be sure to sign up with your business email address and complete your profile!

Contact Designers Hosting Runways/Shows

Well, you won’t get ahold of the designers, per se, but their public relations or marketing personnel will be there for you! Email them and let them know that you’ll be at New York Fashion Week and you would love to come to the show. You’ll definitely have to do your homework to find which designers are having runways or presentations, and then also find their PR/Contact page.

Find Others Going; Trade Contacts

This was such a huge help for me this season! I found a lot of other bloggers going, and we all teamed up and helped each other out! I gave them contacts to the shows I was going to, and vice versa. Share, share, share. Like I said above, share! I found that if I offered information to someone else, they always returned the favor. It was especially helpful when I was in a bind and I had already helped a sistahh out! Every Fashion Week, I stay with 5+ other women. We love to discuss details, link of schedules, and share rides!

Lauryn Hock in a black flowing dress standing on a New York City rooftop during NYFW

Join a Fashion Week Facebook Group

Many times, a group of influencers and business owners going will have created a #NYFW page on Facebook. JJoin a group and hear about all the fun meet-ups, what shows people are going to, and get more information as well as share yours!

Tag Brands That are Hosting Events

Want to go to a specific designer? Tag them in your Instagram photos (of you wearing their clothing) or link back to them on your blog! Chances are, their PR team will scout you out and invite you to a show… if they invite you, you are a “VIP” and get front row seats! Even more fun are the brand events at Fashion Week. Make sure you are tagging your favorites on Instagram and your blog so that they notice you and invite you to their parties! Additionally, most designers use a PR firm to set up their shows and vet people to invite. Make sure you are following NYFW etiquette so that you continue to be on the invite list for years to come!

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23 Comments
  • Liz H.
    September 20, 2016

    Great tips! So sad I missed this year's, but I'll definitely be prepared for next time!

    Liz

    http://Www.lizzieinlace.com

  • Bekah
    September 20, 2016

    My dream is to one attend NYFW, so I am in love with this post!!! Loving this look on you too! Elegance with edge! 😉

    • lauryncakes
      October 3, 2016

      Make your dreams happen! Thanks for reading and I hope these tips help. xo

  • Elise Von E
    September 20, 2016

    These are great tips Lauryn! Love!

    xx, Elise
    http://www.sparkleandslippers.blogspot.com

  • Rachael Thomas
    September 20, 2016

    You look gorgeous, and I'm loving that choker! Thank you for sharing these tips!!
    Rachael
    http://www.threadsforthomasblog.com

    • lauryncakes
      October 3, 2016

      Thank you so much Rachael! Chokers are such a fun trend right now.

  • Elegance and Mommyhood
    September 21, 2016

    OMG Lauryn thanks for sharing these tips and you look amazing in the LBD. I love the edgy and trendy vibe with the fun booties and multi-stranded choker.

    I will bookmark this page for these great tips. My goal is to make it to the next fashion show in Spring. I would love for you to link up this gorgeous outfit in my style linkup tomorrow. Thanks Lauryn.

    <3 Ada.

    • lauryncakes
      October 3, 2016

      You are so welcome Ada! Thank you for the amazing compliment. I hope these tips are useful in the future for you!

  • Շɬɠɠ™
    September 23, 2016

    You look beautiful <3

  • amycrocker76
    September 25, 2016

    This is definitely on my bucket list! The closest I've gotten so far is watching the highlights on E!, CNN and collecting magazines. Your ensemble is beautiful. I like that this was even a storyline on the sitcom, "The Class" when a husband character was desperately looking for the perfect gift for his wife.

    • lauryncakes
      October 3, 2016

      You are the cutest! Watching the highlights is more than most people do. You deserve to go for that kind of dedication.

  • Rosalee Jacklin
    September 25, 2016

    I love your style! You make everything look great.

    • lauryncakes
      October 3, 2016

      That is the biggest compliment ever, thank you!

  • Angelina PeoniesandOrangeBlossoms
    September 28, 2016

    Well don't you look totally stylish? These are really great tips- as I live on the West Coast, going to NYFW is a little far for me, but I LOVED your tips and will save them should I ever get over there. I am going to feature your post on my blog tomorrow as part of our Thursday Favorite Things party!

    • lauryncakes
      October 3, 2016

      AWWWW thank you so much! I live on the West Coast too! If it's a dream, you have to make it happen. You could also use these tips to go to LAFW. Thank you for featuring the post!

  • Christina Gould
    September 30, 2016

    Wow, what a great view! Love the outfit. Thanks for sharing!

  • amycrocker76
    October 11, 2016

    I love your look here. It's so fun and flirty. It reminds me of the black ensemble Paula Abdul wore in her music video for "Dance Like There's No Tomorrow".

    • lauryncakes
      October 12, 2016

      Aw, thanks Amy! You are to kind to comment on my blog all the time! You know a lot about fashion icons!

  • Tresann Lasko
    September 11, 2019

    Looking gooood Lauryncakes!!