Good Things Utah: What is an Influencer?

18 Comments 1 min read
girl in paia hawaii, influencer marketing, good things Utah

For those of you that missed it or do not get Utah news, I joined ABC 4’s Good Things Utah this morning to talk about influencer marketing. I have talked before on my blog  about the difference between traditional marketing and the new age advertising that we see in the media. Catch an inside glimpse as I chat with Nicea DiGering and Jessie Miller about why brands are choosing to work with an Instagram or blog following.

The term Influencer is a name coined by marketing teams and sale industries as people that have influence over a community. They are seen as go-to people for advice on skincare, beauty, fashion, home decor, fitness, cooking, you name it. Once they garner a certain following or number of page views, companies will pay them to advertise on their social media channels!

What do you think?

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18 Comments
  • Unknown
    July 2, 2018

    This is so great! Congrats on your TV appearance! I have a hard time explaining what an influencer is as well! -Tonya Tardiff

  • Oh my gosh this is awesome! Being an influencer is so hard to explain! Even sometimes telling people I'm a blogger they look at me strangely! I'm so glad you could link your segment here!

  • Azanique Rawl
    July 2, 2018

    How cool! I totally hate having to explain since most people still don't understand once I do.

    -xo, Azanique | http://www.lotsofsass.com

  • Carolyn Arentson
    July 3, 2018

    Congrats on your segment! I definitely think this concept is such an unknown idea to a lot of people. Thanks for explaining it!

  • Bunnybernice
    July 3, 2018

    Very good post babe! Influencer is definitely a buzzword in marketing, and I've seen a real shift in people distancing them from the word. Influence is not merely someone with a following x

    https://www.bunnybernice.com/single-post/2018/07/01/Status-Society-x-Culture-Kings-Lookbook

  • theeyetraveler theeyetraveler
    July 3, 2018

    Love your explanation! ppl never see what's behind screen and all the effort we put into our content ;p

    x
    clair
    http://www.theeyetraveler.com

  • Nailil Ivaldi
    July 3, 2018

    This is great girl. Congrats on the feature.

    Xx, Nailil
    http://thirtyminusone.com/

  • kileen valenzuela
    July 3, 2018

    Wow that is so awesome and I love how you explained it!

    Kileen
    cute & little

  • that's amazing darling! congrats on the appearance! you make really good points 🙂 xo

  • Cara Newhart
    July 3, 2018

    How cool!! Congrats 🙂

    xo, Cara
    https://neverskipbrunch.com

  • Stephanie Whitman
    July 3, 2018

    This is so neat! I need to save it for the next time someone asks me "so whaaaaat is it that you do, exactly?" hahah!

  • Julia House of Comil
    July 4, 2018

    Love this explanation! It is so great to be able to explain it to your community too!

  • MaQ and Suz
    July 5, 2018

    Congrats on the TV appearence that's amazing! I'm actually not a big fan of the coined term, "influencer" but that's opening a whole other blog post about it lol! xo, Suzanne

  • adriana nudo
    July 6, 2018

    Wow! Congrats on the feature, that is so exciting! Such a great topic too!

  • Nicole Flint
    July 8, 2018

    Congrats on the feature!! What an amazing experience!

  • Taylor Mobley
    July 9, 2018

    Congrats on the appearance! That is so much fun!

  • Kelly
    July 9, 2018

    What a great opportunity, congrats! I personally tend to stay away from the term "influencer" since its gotten such a bad wrap in recent years, hopefully people will come around to finally see it's much more work than meets the eyes!

    Birdie Shoots

  • Deborah Yi
    July 9, 2018

    WOW how exciting!Congrats on the feature!

    xo Deborah
    Coffee, Prose, and Pretty Clothes