I recently attended a social media workshop that was put on by Social Studio Shop. They are a bunch of kick A ladies, savvy about all things in the social media marketing world, that travel around to host workshops and teach others their ways! At the Salt Lake City workshop, held at The Charcoal Loft, I learned amazing things to revamp my whole media projection. Today I am going to share some of the most valuable ideas I learned at this workshop!
1. Check your analytics. Most social media sites have at least SOMEWHERE to check these stats. By looking at numbers on your analytics, you can see the days, or even hours, that your posts do the best. You can find out WHAT posts do the best. Sometimes you can even see the type of people that view your content the most. This helps to cater your brand exactly to what people love the most about it!
Some sites to help you out:
PINTEREST: Pinterest Analytics (you will have to make your account a business account-- for free)
BLOGGER: Google Analytics
FACEBOOK: Facebook (must have a business/blog/public figure page) Click on INSIGHTS up top
TWITTER: Twitter Analytics
YOUTUBE: Youtube Analytics
2. Clear pictures, natural lighting. People respond to bright pictures. If your social media is filled with dark, hard to see, or fuzzy pictures, they aren't going to get a lot of views! Aim for natural lighting! If you don't have that, invest in a lighting system (like this one that I own, ON THE CHEAP). You can fake natural lighting pretty well with that! Even better, find white backgrounds! I have a white sheet hanging in my room, marble tiles, and a white poster board to use as backgrounds.
3. Be human. You don't always have to be perfect everywhere. Let your audience feel empathy for you. Feel empathy for them! Tell them about a good day or a bad day (just don't over do it). A great way to evoke these feelings without text, is to include a human element in your pictures. Show a hand, a foot, a face. People really respond to other humans.
4. Pat other people's backs! When you help someone else out and give them a shoutout, chances are they will do the same for you! Whenever a person/shop/company is in your pictures, pins or tweets, tag them in the pictures and the status. This makes it easy for your audience to find these other places you are raving about, and makes it easy for the other places to repost your picture. I used both this picture of Vive Juice and the Food Made By Tom on my social media to give them a shoutout for how grateful I was for their delicious food! (side note: if you post to IG and then share to Twitter, know that the tags won't always transfer!)
5. Form relationships with your audience. This leads back to the human element. The more you engage with your audience, the more they will be willing to engage with you! Set a goal to comment on 5 different tweets/pins/statuses/pictures a day. As long as this is done authentically (how do you connect with this person?), this will create a bond between you and others. Don't just go through the motions, make conversation!!!! You can grow your audience this way as well. Find new people interested in the same things as your business, and create a friendship. Chances are, you've gained an avid follower.
6. Create a consistent brand. This can be the hardest challenge out of all seven tips. You need to sit back and really think, what am I known for? What do I want to achieve? Who do I want to reach? What is my signature ______? This took me a lot of introspection. A tip to the wise: Instead of sitting and trying to think of your "brand" go through your habits for a few days. Notice any patterns? Play to those attributes, those might be what make you, YOU!
7. Be easy to find. Ever want to find a place, or even tag them, on social media? Come up empty? It might be because their social tags are not fit for their brand! Make sure whatever you are trying to play as your brand, is what people will find you under! Once you choose a social media handle/website, stick with it. Try to make all your handles the same. People will have much easier access to you if they know what to search.
Thank you to all the sponsors at the Social Studio Workshop! Also, thank you to Jess and Elana from Social Studio for all the great tips and help!
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