7 Things You Should be Doing on Social Media

things to be doing on social media
I recently attended a social media workshop that was put on by Social Studio Shop. They are a bunch of kick A ladies, savvy about all things in the social media marketing world, that travel around to host workshops and teach others their ways! At the Salt Lake City workshop, held at The Charcoal Loft, I learned amazing things to revamp my whole media projection. Today I am going to share some of the most valuable ideas I learned at this workshop!

things to be doing on social media
1. Check your analytics. Most social media sites have at least SOMEWHERE to check these stats. By looking at numbers on your analytics, you can see the days, or even hours, that your posts do the best. You can find out WHAT posts do the best. Sometimes you can even see the type of people that view your content the most. This helps to cater your brand exactly to what people love the most about it!

Some sites to help you out:
INSTAGRAM: Iconosquare
PINTEREST: Pinterest Analytics (you will have to make your account a business account-- for free)
FACEBOOK: Facebook (must have a business/blog/public figure page) Click on INSIGHTS up top
things to be doing on social media

2. Clear pictures, natural lighting. People respond to bright pictures. If your social media is filled with dark, hard to see, or fuzzy pictures, they aren't going to get a lot of views! Aim for natural lighting! If you don't have that, invest in a lighting system (like this one that I own, ON THE CHEAP). You can fake natural lighting pretty well with that! Even better, find white backgrounds! I have a white sheet hanging in my room, marble tiles, and a white poster board to use as backgrounds.
things to be doing on social media
3. Be human. You don't always have to be perfect everywhere. Let your audience feel empathy for you. Feel empathy for them! Tell them about a good day or a bad day (just don't over do it). A great way to evoke these feelings without text, is to include a human element in your pictures. Show a hand, a foot, a face. People really respond to other humans.
things to be doing on social media 
things to be doing on social media
4. Pat other people's backs! When you help someone else out and give them a shoutout, chances are they will do the same for you! Whenever a person/shop/company is in your pictures, pins or tweets, tag them in the pictures and the status. This makes it easy for your audience to find these other places you are raving about, and makes it easy for the other places to repost your picture. I used both this picture of Vive Juice and the Food Made By Tom on my social media to give them a shoutout for how grateful I was for their delicious food! (side note: if you post to IG and then share to Twitter, know that the tags won't always transfer!)
things to be doing on social media
5. Form relationships with your audience. This leads back to the human element. The more you engage with your audience, the more they will be willing to engage with you! Set a goal to comment on 5 different tweets/pins/statuses/pictures a day. As long as this is done authentically (how do you connect with this person?), this will create a bond between you and others. Don't just go through the motions, make conversation!!!! You can grow your audience this way as well. Find new people interested in the same things as your business, and create a friendship. Chances are, you've gained an avid follower.
6. Create a consistent brand. This can be the hardest challenge out of all seven tips. You need to sit back and really think, what am I known for? What do I want to achieve? Who do I want to reach? What is my signature ______? This took me a lot of introspection. A tip to the wise: Instead of sitting and trying to think of your "brand" go through your habits for a few days. Notice any patterns? Play to those attributes, those might be what make you, YOU!
7. Be easy to find. Ever want to find a place, or even tag them, on social media? Come up empty? It might be because their social tags are not fit for their brand! Make sure whatever you are trying to play as your brand, is what people will find you under! Once you choose a social media handle/website, stick with it. Try to make all your handles the same. People will have much easier access to you if they know what to search.

Thank you to all the sponsors at the Social Studio Workshop! Also, thank you to Jess and Elana from Social Studio for all the great tips and help!

CONNECT TO LAURYN AMBER

41 comments:

  1. Great tips. I really haven't jumped into YouTube too much, but probably should! I am one who feels super awkward on camera..LOL!

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    1. Oh, I just BARELY jumped on! It is a huge learning curve for me.

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  2. I am starting to wonder if I should start a blog! These tips give me great insight into the worked involved...and I think I could handle it...if I wasn't so busy filling out contest forms every day!!! lol

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  3. These tips look very interesting and useful, I'm interested using the analytics part!

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  4. I really do need to tighten up on all these tips. Analytics gazing makes me batty but I am already today working on being even more conversational in my replies and comments. Some of my most favorite bloggers do that and have solid followings. Thanks for the reminders and sharing what you learned. :)

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    1. Yes, some of my favorite bloggers always have great conversations with their followers as well! I think audiences really notice that.

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  5. I also think it is important to not use too much jargon so that a layperson can understand you.

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    1. I am so sorry! Is there something I can explain for you?

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  6. Great tips! I appreciate you sharing what you learned with us!

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    1. Thank you for reading, I hope that they help you out!

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  7. Great tips to ponder. There are a few that I have to work on. Thanks!

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    1. There are still a few on this list that I have to work on!

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  8. Loving all the great social info you have listed here-I really need to start looking into my analytical stats again-I have put them on the back burner lately

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    1. It is hard to keep up with analytics... it is just one more thing. I have found when I use them, I definitely get more traffic!

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  9. Great tips, Lauryn! I am going to have to take at look at analytical stats. I thought about youtube for a hot second. Only a hot second lol. Thanks for sharing helpful information.

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    1. hahaha! Yes. YoutTube is kind of a scary forum to explore. It definitely takes more effort than the others. Please let me know how it works oiut for you!

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  10. I definitely need to check out analytics more closely! Thank you for sharing that.

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  11. Great tips. I wish I could make great youtube videos but I'm too shy.

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    1. I wish I could too, but it takes practice. You should try before you knock yourself down!

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  12. All true! But most of all, whatever you do, be yourself so that it's not just a great you online but crap one in real life.

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  13. Thank you for sharing these great tips. I will definitely try them out.

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  14. I love your pictures in this website!!! I hope to, maybe, start a website...if I can get up the nerve to talk about things on a website! I can comment on products, but where do I get free samples?...in order to review them!

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    1. You have to build your brand, and then companies begin to reach out to you! Hope that helps!

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  15. These are really great tips! I'm finding it challenging to form relationships with my Facebook followers, but it's on my list and I'm going to work harder at it this summer. Thanks for the advice!

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    1. Girl, setting that goal is a huge step! Way to go!

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  16. Hey sweet girl! Thank you so much for the wonderful write up. I'm so glad that you took away these tips from the SLC Social Studio Shop! We truly love empowering businesses, bloggers & creatives by sharing how to post with a purpose and grow organically! This was a wonderful snippet from the shop :) I've loved watching your social behavior since the shop -- go girl! xoxo

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    1. Ahh, thank you Elana! I love neing surrounded by empowering bloggers, businesses, and creative babes such as yourself!

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  17. These are some great tips! I've been thinking about writing my own blog...but, have decided against the idea, for now...I am just not determined enough right now. But, I love reading everyone else's blogs!

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    1. Haha, well when you're ready, I'd love to help!

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  18. Lauryn,

    Thank you for sharing all these tips! You are the best

    Jacque
    http://www.looksforlovelies.com

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  19. These are some awesome tips and thanks so much for sharing them.

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  20. Thanks for the tips. they are great

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  21. Great tips and beautiful pictures! I need to step-up my game!

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I love reading your comments, and I always try to respond to every single one! Thank you for stopping by! xoxo