Good Things Utah: What is an Influencer?

girl in paia hawaii, influencer marketing, good things Utah

For those of you that missed it or do not get Utah news, I joined ABC 4's Good Things Utah this morning to talk about influencer marketing. I have talked before on my blog  about the difference between traditional marketing and the new age advertising that we see in the media. Catch an inside glimpse as I chat with Nicea DiGering and Jessie Miller about why brands are choosing to work with an Instagram or blog following.


The term Influencer is a name coined by marketing teams and sale industries as people that have influence over a community. They are seen as go-to people for advice on skincare, beauty, fashion, home decor, fitness, cooking, you name it. Once they garner a certain following or number of page views, companies will pay them to advertise on their social media channels!





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18 comments:

  1. This is so great! Congrats on your TV appearance! I have a hard time explaining what an influencer is as well! -Tonya Tardiff

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  2. Oh my gosh this is awesome! Being an influencer is so hard to explain! Even sometimes telling people I'm a blogger they look at me strangely! I'm so glad you could link your segment here!

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  3. How cool! I totally hate having to explain since most people still don't understand once I do.

    -xo, Azanique | www.lotsofsass.com

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  4. Congrats on your segment! I definitely think this concept is such an unknown idea to a lot of people. Thanks for explaining it!

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  5. Very good post babe! Influencer is definitely a buzzword in marketing, and I've seen a real shift in people distancing them from the word. Influence is not merely someone with a following x

    https://www.bunnybernice.com/single-post/2018/07/01/Status-Society-x-Culture-Kings-Lookbook

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  6. Love your explanation! ppl never see what's behind screen and all the effort we put into our content ;p

    x
    clair
    www.theeyetraveler.com

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  7. This is great girl. Congrats on the feature.

    Xx, Nailil
    http://thirtyminusone.com/

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  8. Wow that is so awesome and I love how you explained it!

    Kileen
    cute & little

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  9. that's amazing darling! congrats on the appearance! you make really good points :) xo

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  10. How cool!! Congrats :)

    xo, Cara
    https://neverskipbrunch.com

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  11. This is so neat! I need to save it for the next time someone asks me "so whaaaaat is it that you do, exactly?" hahah!

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  12. Love this explanation! It is so great to be able to explain it to your community too!

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  13. Congrats on the TV appearence that's amazing! I'm actually not a big fan of the coined term, "influencer" but that's opening a whole other blog post about it lol! xo, Suzanne

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  14. Wow! Congrats on the feature, that is so exciting! Such a great topic too!

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  15. Congrats on the feature!! What an amazing experience!

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  16. Congrats on the appearance! That is so much fun!

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  17. What a great opportunity, congrats! I personally tend to stay away from the term "influencer" since its gotten such a bad wrap in recent years, hopefully people will come around to finally see it's much more work than meets the eyes!

    Birdie Shoots

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I love reading your comments, and I always try to respond to every single one! Thank you for stopping by! xoxo